All projects
Frontend
Enterprise
E-Commerce
2020
Enterprise E-Commerce for Global Brands
Performance-tuned e-commerce experiences for global enterprise clients.
React.jsJavaScriptReduxREST APIsSCSS
Pfizer, Google
Clients
Optimized
Performance
Baseline
Accessibility
Overview
Enterprise e-commerce applications for global clients (including Pfizer and Google), focused on performance and responsive, accessible UI.
The business problem
Large catalogs and rich product pages strained performance, while multiple stakeholders demanded pixel-accurate, accessible design.
The solution
I optimized rendering and bundles, partnered with UX and product, and delivered responsive, accessible interfaces that held up at enterprise scale.
Architecture
- Component-driven React frontend over REST APIs.
- Redux for predictable catalog and cart state.
- Responsive, accessible layouts validated with design teams.
Engineering decisions
- Component-driven development for reuse and consistency.
- Accessibility treated as a baseline requirement.
Performance optimizations
- Bundle splitting and memoization for faster loads.
- Image and asset optimization.
Challenges
- Performance on large catalogs and media-heavy pages.
- Cross-stakeholder design accuracy and accessibility.
Lessons learned
- Enterprise scale rewards disciplined component systems.
- Accessibility is cheaper as a default than a retrofit.